Smaato: The global real-time advertising exchange for mobile publishers and advertisers

Smaato, a leading global real-time bidding (RTB) advertising exchange, enables mobile publishers to effectively monetize their ad inventory and helps advertisers reach their audiences worldwide. With our transparent and efficient platform, we provide a seamless connection between supply and demand in the mobile advertising world.

Our services and products:

Smaato offered a comprehensive suite of solutions for mobile publishers and advertisers:

For publishers:

• Smaato Ad Exchange (SMX): A global RTB platform that connects publishers with a variety of premium demand partners to achieve the highest possible price for their ad inventory.
• Smaato Publisher Platform (SPX): An intuitive and powerful platform for managing your entire ad inventory, configuring ad placements, and optimizing your monetization strategy.
• Header Bidding: Allowed publishers to offer their inventory to multiple demand partners simultaneously to increase competition and maximize revenue.
• Ad Server: A robust ad serving technology for directly managing and delivering ad campaigns.
• Mediation: Built-in support for mediation with other ad networks to further optimize fill rate and revenue.
• Detailed analytics and reporting: Comprehensive reports and analytics on ad inventory performance, user engagement, and revenue.

For advertisers:

• Access to global inventory: Reach a broad and diverse audience around the world through Smaato's extensive publisher network.
• Programmatic Buying: Use the efficiency of programmatic buying via the Smaato Ad Exchange to target your campaigns and achieve optimal results.
• Diverse ad formats: Supports a wide range of ad formats, including banners, interstitials, native ads, and video ads.
• Precise targeting: Enabled advertisers to precisely reach their audiences based on demographics, interests, behavior, and location.
• Real-Time Bidding (RTB): Gave advertisers the ability to bid on impressions in real time, allowing them to maintain control over their spending and the effectiveness of their campaigns.

Unique selling points and advantages:

Smaato offered its users the following benefits:

• Global reach: Access to an extensive network of publishers and advertisers worldwide.
• Transparent RTB Platform: An open and fair marketplace for trading mobile ad inventory.
• High fill rates: Optimized algorithms and high demand ensured high fill rates for publishers.
• Efficient monetization: Publishers were able to optimally monetize their ad inventory and maximize their revenue.
• Targeted advertising: Advertisers were able to reach their target groups precisely and minimize wastage.
• Comprehensive technology: A robust and scalable platform with a wide range of features for publishers and advertisers.

The story of Smaato:

Founded in Hamburg, Germany, in 2005, Smaato quickly became one of the world's leading independent mobile advertising exchanges. The company built a global network of publishers and advertisers and established itself as a pioneer in programmatic trading of mobile ad inventory. In 2020, Smaato was acquired by the Verve Group to further strengthen its programmatic offering.

Smaato’s values ​​and vision (before the acquisition):

Smaato aspired to create an open, transparent, and efficient platform for trading mobile ad inventory. The company's values ​​included:

• Transparency: Openness and honesty in all business relationships.
• Innovation: Continuous development of technology to meet the changing needs of the market.
• Efficiency: Optimizing processes to make trading ad inventory as seamless as possible.
• Partnership: Building strong, long-term relationships with publishers and advertisers.
• Globality: Providing a global platform that meets the needs of users worldwide.

Smaato's vision was to be the world's leading independent real-time advertising exchange for mobile, enabling the growth and success of its partners in the mobile ecosystem.