Microsoft Ads: Reach millions of customers on the Microsoft Search Network and beyond

Microsoft Ads, Microsoft's powerful advertising platform, lets you reach millions of potential customers using the Microsoft Search Network (including Bing, AOL, Yahoo, and DuckDuckGo) and the Microsoft Audience Network. Whether you want to increase website traffic, generate leads, drive sales, or increase brand awareness, Microsoft Ads gives you the tools and reach to achieve your marketing goals.

Our services and products:

Microsoft Ads offers a variety of campaign types and ad formats tailored to your specific needs:

• Search Ads: Reach customers who are actively searching for your products or services on the Microsoft Search Network. Your ads appear alongside search results.
• Microsoft Audience Ads: Run engaging, native ads on high-quality websites like MSN, Outlook.com, and select partner apps. Reach your audience based on demographics, interests, and behavior.
• Shopping campaigns: Present your products with images, prices, and retailer information directly in search results and the Microsoft Shopping tab.
• Multimedia Ads: Visually appealing ads that combine images and text to capture the attention of your target audience.
• App Install Ads: Promote your mobile apps and get more downloads from users who are likely to be interested in your app.
• Product Ads: Promote individual products with detailed information directly in the search results.
• Dynamic Search Ads: Automatically create ads based on your website content and reach customers with relevant search queries.
• Location Extensions: Display your business address, phone number, and opening hours in your ads to reach local customers.
• Sitelink extensions: Add additional links to important pages on your website to your ads.
• Callout extensions: Highlight special offers, benefits, or unique selling points of your company.
• Action extensions: Add calls to action like "Buy now" or "Contact us" to your ads.

Unique selling points and advantages:

Microsoft Ads offers you decisive advantages for your online advertising strategy:

• Reach a unique audience: Reach millions of users who may not find you on other major search engines.
• High user intent: Reach customers who are actively searching for information, products and services.
• Granular targeting: Reach your ideal audience based on keywords, demographics, interests, location, device information, and more.
• Measurable results: Accurately track the performance of your campaigns and gain detailed insights into your audience and ROI.
• Flexible budget: Set your own daily budget and adjust it at any time. You only pay when users click on your ads (PPC model).
• Competitive costs: Benefit from potentially lower costs per click compared to other major search engines.
• Advanced features: Take advantage of innovative features like Microsoft Audience Network integration and LinkedIn profile targeting.
• Integration with Microsoft products: Benefit from seamless integration with other Microsoft products and services.

The history of Microsoft Ads:

Microsoft Ads, originally launched in 2006 as MSN AdCenter and later renamed Bing Ads, has grown into an established and important platform in the search advertising space. Over the years, Microsoft has continuously improved and expanded its advertising platform, particularly through the integration of technologies and data from the Yahoo acquisition and the development of the Microsoft Audience Network. The rebranding to Microsoft Ads in 2019 underscores the company's broader vision for its advertising solutions.

Microsoft’s values ​​and vision in advertising:

Microsoft's approach to advertising is based on the following values ​​and visions:

• Relevance to users: Ads should be relevant to users’ search queries and interests.
• Value for advertisers: We provide companies with an effective platform to achieve their business goals.
• Transparency and control: We strive to give advertisers clear insights into the performance of their campaigns.
• Innovation: We continuously develop our advertising products to meet the changing needs of the market.
• Partnership: We work closely with our clients to help them succeed.

Microsoft Ads' vision is to be an intelligent and trusted advertising platform that helps businesses of all sizes effectively reach their audiences and achieve sustainable growth.