Google Ads: Reach your customers on Google and across the web

Google Ads, the leading online advertising platform, helps you reach potential customers exactly when they're searching for your products or services. Whether you're a small local business or a global corporation, Google Ads gives you the tools and reach to achieve your business goals—from increasing website visits and sales to generating leads and strengthening your brand.

Our services and products:

Google Ads offers a variety of campaign types tailored to your specific marketing goals:

• Search Ads: Reach customers who are actively searching for your products or services on Google. Your ads appear alongside search results.
• Display Ads: Show visually compelling ads on millions of websites, apps, and YouTube that are part of the Google Display Network.
• Video Ads: Reach your audience on YouTube and across the web with a variety of video ad formats.
• Shopping Ads: Present your products with images, prices, and retailer information directly in Google search results and the Google Shopping tab.
• App campaigns: Promote your app on Google Search, Google Play, YouTube, and the Google Display Network to drive downloads and engagement.
• Local Services: Reach customers in your area who are looking for the services you offer. Your ads will appear in local search results and on Google Maps.
• Performance Max: A new type of campaign based on your conversion goals that shows your ads across your entire Google Ads inventory.
• Smart Campaigns: An easy way for small businesses to run ads on Google and Google Maps without having to spend a lot of time managing them.

Unique selling points and advantages:

Google Ads offers you unbeatable advantages for your online advertising strategy:

• Enormous reach: Reach billions of users on Google and across the web.
• Precise targeting: Reach your ideal audience based on keywords, demographics, interests, locations, device information, and more.
• Measurable results: Accurately track the performance of your campaigns and gain detailed insights into your audience and ROI.
• Flexible budget: Set your own daily budget and adjust it at any time. You only pay when users click on your ads (for search and display ads) or watch your video.
• Fast results: Reach potential customers immediately when they search for what you offer.
• Continuous optimization: Use Google Ads' powerful tools and reports to continuously improve your campaigns.
• Reach customers along the entire customer journey: From initial research to purchase – Google Ads offers you opportunities to address your customers at every stage.
• Integration with other Google products: Benefit from seamless integration with Google Analytics, Google Merchant Center, and other Google services.

The history of Google Ads:

Google Ads, originally launched as Google AdWords in 2000, revolutionized online advertising. The introduction of the pay-per-click (PPC) model enabled businesses of all sizes to target their ads and pay only for actual clicks. Over the years, the platform has continuously evolved, adding new campaign types, targeting options, and features, and is now the world's leading online advertising platform. The rebranding to Google Ads in 2018 reflected the broader range of advertising options beyond search.

Google’s values ​​and vision in advertising:

Google’s approach to advertising is based on the following values ​​and visions:

• User orientation: Ads should be relevant and useful to users.
• Quality and Transparency: We strive to deliver high-quality ads and provide users with transparency about the ads they see.
• Economic growth for companies: We help companies of all sizes achieve their goals and grow.
• Innovation: We continuously develop our advertising products to meet the changing needs of our users and advertisers.
• Data protection: We attach great importance to the protection of user data and offer advertisers privacy-friendly solutions.

Google Ads' vision is to be an effective, transparent, and user-friendly advertising platform that helps businesses reach their target audiences and achieve their business goals while ensuring a positive user experience.