DJI: Innovations the world can see – Official Website 🚁🎥🤖

DJI is the world's leading designer and manufacturer of civilian drones, aerial imaging technology, camera stabilizers, and robotics solutions. 🚀 Since its founding in 2006, DJI has revolutionized the drone industry and become synonymous with innovation, quality, and ease of use. The official DJI website is the central portal showcasing the full range of its product portfolio—from iconic camera drones for hobbyists and professional filmmakers to specialized solutions for businesses, agriculture, and education. DJI empowers creators and businesses to capture images and data that once seemed unattainable and solve complex tasks more efficiently.

Our purpose and vision

At the core of DJI is the belief that creativity is the engine of every dream . Our mission is to give talented individuals the tools they need to bring their ideas to life. We strive to unlock the world from new perspectives and expand human performance through innovative technology.

Our vision is to create a world where smart technology is seamlessly integrated into our lives to inspire, empower, and connect us. DJI is committed to ensuring that its products not only meet the most demanding technical requirements but also have a positive impact on society through their use in areas such as disaster relief, nature conservation, and infrastructure monitoring.

Core product categories and capabilities

The official DJI website presents a wide range of products covering various application areas:

• Camera drones (consumer & prosumer): 📸

  • DJI Mini series: Ultra-light and compact drones (e.g. Mini 4 Pro) with excellent camera quality for travel and everyday photography, often under 250g, which offers regulatory advantages.

  • DJI Air series: Balance of performance and portability (e.g. Air 3S) with advanced camera systems and longer flight times, ideal for demanding hobbyists and semi-professional filmmakers.

  • DJI Mavic series: Flagship drones (e.g. Mavic 3 Pro, Mavic 3 Cine) with top-notch cameras (often Hasselblad), long flight times, omnidirectional obstacle avoidance, and professional features for high-end video and photo capture.

  • DJI FPV / Avata Series: Immersive FPV (First Person View) drones for a dynamic flight experience and unique action shots.

• Handheld cameras & stabilizers (gimbals): 🎥

  • DJI Osmo Mobile series: smartphone stabilizers for cinematic mobile videos.

  • DJI Osmo Action Series: Rugged action cameras for sports and adventure with excellent image stabilization.

  • DJI Osmo Pocket series: Compact handheld cameras with an integrated gimbal for easy, high-quality video recording on the go.

  • DJI Ronin Series: Professional 3-axis gimbals for DSLR, mirrorless, and cinema cameras that enable precise and smooth camera movements.

• Enterprise solutions (industry & commerce): 🏢

  • Matrice series: Modular and powerful platforms (e.g. Matrice 30 series, Matrice 300 RTK) for industrial applications with diverse payload options (thermal imaging, zoom cameras, multispectral).

  • Mavic 2 Enterprise Series: Compact yet powerful drones with specialized features for public safety, inspection, and surveying.

  • DJI Dock: An automated drone station for autonomous and remotely controlled missions (e.g. for monitoring or inspecting facilities).

  • Specialized sensors & software: Zenmuse cameras, DJI Terra (photogrammetry software), DJI FlightHub (mission management).

• Agriculture (Agras series): 🌾

  • DJI Agras series: Precision agriculture drones (e.g. Agras T30) for applying liquids (pesticides, fertilizers) or solids (seeds), increasing efficiency and productivity in agriculture.

• Education and Robotics: 🤖

  • RoboMaster series: Educational robots (e.g. RoboMaster S1, RoboMaster TT) and drones (Tello EDU) that introduce young people to programming, robotics and AI in a playful way.

• Power stations: Portable energy solutions for on the go.

Key technologies and innovations

DJI is known for its groundbreaking technologies, including:

• Flight stabilization and control: Advanced algorithms and sensors for precise and stable flight, even in windy conditions.

• Camera and gimbal technology: Development of our own cameras (often in collaboration with Hasselblad) and high-precision 3-axis gimbals for smooth shots.

• OcuSync / O4 Video Transmission: Robust and long-range video transmission systems for clear live feeds.

• Obstacle avoidance: Omnidirectional sensor systems for safe flights in complex environments.

• Intelligent flight modes: ActiveTrack, QuickShots, Waypoints, RTH (Return-to-Home) for automated and creative shots.

• RTK/PPK technology: For centimeter-accurate positioning in professional applications.

Advantages and target group

Customers choose DJI because of the following advantages:

• Innovation leadership: Continuous development and introduction of new technologies.

• Quality and reliability: High-quality materials and strict quality controls.

• Ease of use: Intuitive operation and powerful apps that make flying and filming easier.

• Comprehensive ecosystem: A wide range of products, accessories, and software that work seamlessly together.

• Strong customer service and community: Extensive support resources, forums, and a dedicated user base.

Target group:

• Consumers and hobbyists: Looking for drones for recreational photography, travel, and getting started with aerial photography.

• Content creators and filmmakers: From YouTube creators to professional film crews who need high-resolution aerial footage and stable videos.

• Companies and authorities: For applications in public safety, inspection, surveying, construction and logistics.

• Farmers: To increase efficiency and precision agriculture.

• Educational institutions: For playful access to robotics and programming.