Avid: Leading technology for professional audio and video production

Avid Technology, a worldwide leader in technology platforms and solutions for the creation, management, and distribution of video and audio content. Avid is a cornerstone of the professional media industry, providing the tools trusted by filmmakers, television producers, sound engineers, and broadcasters worldwide. Our best-known products include Pro Tools , the industry-standard digital audio workstation (DAW) for music production and audio post-production, and Media Composer , the leading non-linear video editing software. With a broad range of integrated software, hardware, and storage solutions, Avid empowers creative professionals and media companies to realize their visions with the highest quality and efficiency.

Our services and products:

Avid offers a comprehensive suite of solutions for media production:

• Pro Tools: The leading DAW for audio recording, editing, mixing, and mastering. Available in different versions (Pro Tools Artist, Pro Tools Studio, Pro Tools Ultimate) for different needs and budgets.
• Media Composer: Professional software for non-linear video editing, widely used in film and television. Available in several versions (Media Composer, Media Composer | Ultimate).
• Avid NEXIS: Scalable shared storage solutions for media workflows that enable teams to collaborate on projects simultaneously.
• Avid S-Series Control Surfaces: Hardware controllers for Pro Tools and other DAWs that provide tactile control over mixing and automation processes.
• Avid VENUE: Live sound systems for concerts, tours and events.
• MediaCentral: A platform for media management and workflow orchestration.
• Cloud-based solutions: Options for collaboration and production in the cloud.
• Audio Plugins (AAX format): A wide range of proprietary and third-party plugins natively integrated into Pro Tools.

Unique selling points and advantages:

Avid offers you decisive advantages for your professional media production:

• Industry standard: Pro Tools and Media Composer are firmly established in their respective fields.
• Professional quality: tools and technologies that meet the highest requirements.
• Comprehensive solutions: Integrated software, hardware and storage for the entire production workflow.
• Scalability: Solutions that grow with the needs of projects and companies.
• Reliability: Robust systems for demanding production environments.
• Strong community: Large global user base and extensive support.

The history of Avid Technology:

Founded in 1987, Avid Technology revolutionized the post-production industry with the introduction of Media Composer, one of the first digital non-linear video editing systems. With the 1995 acquisition of Digidesign and its Pro Tools product, Avid also became a dominant player in the digital audio workstation space. Avid has since evolved into a comprehensive media technology provider.

Avid Technology’s values ​​and vision:

Avid Technology's values ​​and vision are focused on shaping the future of media production and empowering creators and businesses:

• Innovation: Developing groundbreaking technologies for media workflows.
• Professionalism: Providing tools that meet the highest standards.
• Integration: Creating a seamless and efficient ecosystem.
• Customer focus: Developing solutions that meet the needs of the media industry.